email marketing specialist

Kaszual Cheatham

Email Marketing

Email marketing delivers an average ROI of $36–$40 for every $1 spent, making it the highest-ROI channel in marketing, but only if it’s done right. Whether it’s a welcome series that converts subscribers into first-time buyers, abandoned cart emails that recover lost sales, or post-purchase campaigns that turn customers into repeat buyers, I use data-driven strategies that boost open rates, sales, and long-term growth.

Why Me?

I'm a data-driven email marketing specialist with 3+ years of experience who turns emails into revenue.

  • Email-Attributed Revenue: grew email’s share of sales adding 6-7 figures monthly revenue for ecom brands

  • Sales: Drove 30%+ of total store sales through optimized campaigns and automated flows.

  • Open Rates: Achieved consistently higher than the 25% industry average, driving strong engagement and inbox performance.

  • Click-Through & Conversions: Delivered 2–3x higher conversion rates through segmentation, personalization, and optimized flows.

  • List Growth: Scaled subscriber lists 2–3x year over year using high-converting pop-ups and SMS integration.

  • Automation & Retention: Built lifecycle systems that increased repeat purchases and customer lifetime value that generated sales on autopilot.

Mock Ups

Highest Converting Email Layout

After 1000s of A/B tests, the highest performing email layout should follow this design structure:

  • Header: Logo

  • Hero Section: Include the main message/offer, and a CTA above the fold

  • Body Text: Keep it consise and skimmable

  • Restate CTA: This gives a 2nd opportunity to convert the people who read to the bottom of your email

  • Supporting Content: customer reviews, press mentions, risk reversals, unique selling points, buy now pay later etc.

The Core Email Flows

Setting up these core email flows ensures you capture revenue at every stage of the customer journey. Converting new subscribers, recovering lost sales, and re-engaging past buyers while also protecting deliverability and maximizing long-term customer value.

  • Welcome Series: Converts new subscribers into first-time buyers.

  • Site Abandonment: Engages potential buyers.

  • Browse Abandonment: Recaptures recent product interest.

  • Cart Abandonment: Reminds shoppers to finish checkout.

  • Checkout Abandonment: Targets people who started paying.

  • Post-Purchase: builds trust, gain reviews, and cross-sells.

  • Re-Engagement / List Hygiene: Re-engages lapsed buyers and removes the rest to boost performance.

The Importance of SMS Marketing

SMS marketing is essential because it reaches customers instantly and cuts through inbox noise—driving faster engagement and higher conversions. When paired with email, it creates a powerful omnichannel system that boosts revenue and keeps your brand top of mind.

  • Achieves 98% open rates and 90% read within 3 minutes, making it the most immediate channel.

  • Adding SMS to email boosts total campaign revenue by 20–30%.

  • Abandoned cart texts recover up to 20% more lost sales than email alone.

  • Customers receiving both email + SMS are 3x more likely to convert.

  • Segmented and personalized SMS campaigns see 2–3x higher click-through rates.

List Growth With Popups

Pop-ups are one of the most effective tools for growing your email and SMS lists, capturing attention at the right moment to turn visitors into subscribers. When designed well, they can convert up to 10% of traffic

  • Well-timed pop-ups can convert 8–12% of visitors into subscribers.

  • Offering an incentive (e.g. 10% off) boosts sign-ups by 2–3x.

  • Using 1–2 form fields increases completion rates by 40%+.

  • Pop-ups triggered before visitors leave should aim for a 10% conversion goal.

Contact Me